Join us in August for the annual owner's conference! This year the conference will be presented virtually and span 3 weeks during the month of August. We'll begin on Tuesday, August 4th. Check back soon for the full schedule!
Tuesday, August 4th
- 1:30 - 1:40: Welcome and Introductions
- 1:40 - 2:40: Charlie Wittmack
- 2:40 - 3:30: Lance Farrell and Awards
Tuesday, August 11th
Tuesday, August 18th
- 2:00 - 2:30: Strategic America
Search Optimization (SEO): Nothing Worthwhile is Easy
It doesn't take much convincing to believe that visibility on search engines, specifically on Google - which owns 88% search market share as of June 2020 - is a critical part of any local marketing plan. Being on the first page of Google search results is considered premium positioning. One of the most affordable methods to earning these coveted spots is search optimization (SEO). But with so many competitors and search engine algorithm changes, how do you keep up? Strategic America's VP of Interactive - Dave Miglin - will share his insights on these questions and help you maximize your website's chances of being seen when prospects are searching for fitness programs.How to Get Your Social Media Marketing in Shape
This presentation will show you how to get more value from your business' social media presence and social media marketing efforts. We will look over future and current trends and best practices for the fitness industry, how to take advantage of social media's unique two-way communication channel, how social media marketing amplifies your other marketing efforts, and tough on how Covid-19 affects your digital presence.
- 2:00 - 2:30: Todd Dorr
- 2:30 - 3:00: TBD
Charlie Wittmack is an internationally renowned and award-winning explorer who has been organizing major expeditions for more than two decades.
He is an attorney, business strategist and explorer who may be best known for being the first person in history to complete the World Triathlon - an 8,000-mile triathlon that stretches from the banks of the river Thames in England to the Himalayas of Nepal. He has stood upon the summit of Mount Everest twice, swum the English Channel, and is the only American to have done both. In addition to standing atop peaks during dozens of expeditions to the Andes, Alps, Africa, Alaska, and the Himalaya, Charlie has trekked across East Africa with the Maasai tribesmen, sailed the Indian Ocean in a handmade boat and completed numerous marathon swims around the world.
Charlie structures each of his expeditions to benefit the greater good through partnerships with organizations including the American Cancer Society and Save the Children, often utilizing unconventional tactics. For example, Wittmack once solved the Rubik's Cube on the summit of Mount Everest to raise money for a maternal health program in Nepal. Wittmack has received numerous awards and recognition for his humanitarian work, including an Executive Proclamation by Secretary of State Thomas Vilsac.
Dave Miglin, Strategic America
Dave is SA's Vice President of Interactive Services. He has over 30 years' experience leading online and offline marketing programs for local and national brands. Some of those brands include Comcast, Service Experts, Pella Windows and Doors, Midas Auto Service Experts, InterContinental Hotels, North American Van Lines, Mail Boxes, Etc., Orkin Pest Control, Lennox and more. For the last 7 years with SA, Dave has led initiatives for website development, optimization (SEO), and online paid media programs. Dave lives in Des Moines with his wife of 22 years, Karen, and their two children - Ellie and Evan.
Bailey Young, Local iQ
Bailey is a manager of a Digital Presence team at ReachLocal. She assists her team with SEO, Social Media Marketing, Website, and Directory Listing campaigns. She has been with ReachLocal for over 5 years, and in the digital marketing industry for over 8 years. Her background is rooted heavily in social media marketing, where she has done everything from blog writing to Snapchat campaigns. Bailey's expertise and passion is in organic social media marketing because it is constantly changing and always providing opportunities to innovate and learn more.